Queensland Government - Dept. Transport & Main Roads
Translink
The Brief: Glass Engine partnered with Translink to showcase the rollout of new electric buses in Brisbane and exciting new green livery, a major step in Queensland’s transition to sustainable public transport. Working alongside Transdev, the campaign highlighted the environmental benefits, cutting-edge technology, and passenger experience of the new fleet. Through high-impact photography, we captured the essence of this green transformation, demonstrating Translink’s commitment to Net Zero and a cleaner, more efficient future for public transport.
Photography
Digital Campaign
Our Results:
The campaign boosted public awareness and engagement, positioning Translink as a leader in sustainable mobility. The content saw strong interaction across digital platforms, increasing passenger interest and support for eco-friendly transport solutions.
By emphasizing the benefits of electric buses, the campaign successfully communicated Translink’s role in shaping a greener, smarter, and more connected Queensland.
Awareness
Increased Engagement
Increased Media Coverage
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