Future Brand Strategy
RACQ
The Brief: Glass Engine partnered with RACQ to produce a strategic future-focused video outlining their vision for 2040. This project explored how emerging technologies, environmental changes, and evolving consumer behaviors will impact RACQ’s business model, services, and sustainability strategies over the next two decades.
Through a blend of cinematic storytelling, data-driven insights, and expert perspectives, the video illustrated key challenges and opportunities, guiding stakeholders on the critical actions needed today to ensure long-term resilience and success.
Creative
Videography
Photography
Digital Content
Our Results:
The video became a cornerstone of RACQ’s strategic planning, aligning leadership teams on the future roadmap for mobility, insurance, and sustainability. It helped drive internal conversations, policy direction, and investment in future-proofing initiatives, reinforcing RACQ’s commitment to innovation and long-term member value.
Industry Thought Leaders
Innovation & Sustainability
Shap Business Direction
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