2032 Olympics - YouFor32 Campaign
Queensland Academy of Sports
The Brief: Glass Engine partnered with Queensland Acaemdy of Sports (QAS) to produce a strategic content campaign focused on public safety, emergency preparedness, and the future of ambulance services in Queensland. The project aimed to educate the public on critical life-saving protocols, showcase QAS’s advancements in emergency response technology, and reinforce the essential role of paramedics in community care. Through a combination of cinematic storytelling, real-life emergency scenarios, and expert insights, the campaign delivered impactful messaging tailored for public awareness and stakeholder engagement.
Creative
Videography Series
Photography
Digital + Social Content
Our Results:
The campaign successfully increased public engagement and trust in QAS services, reaching thousands across social media, government platforms, and healthcare networks. The content played a crucial role in educating Queenslanders on how to respond to medical emergencies, improving community preparedness and safety. Additionally, the campaign reinforced QAS’s commitment to innovation, highlighting advancements in paramedic training, patient transport, and emergency response systems.
Spark Conversations
Community Engagement
Talent Increase
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