Queensland Government - Dept. Transport & Main Roads
Translink
The Brief: Glass Engine partnered with Translink to produce high-quality photo and video content aimed at boosting awareness and encouraging public transport use across Queensland’s metropolitan and regional areas. The campaign showcased the convenience, accessibility, and sustainability of public transport, engaging diverse audiences through compelling visual storytelling.
Photography
Videography
Social Media Campaign
Digital Campaign
Our Results:
Our campaign delivered a significant increase in awareness, engagement, and public sentiment towards Translink services.
The visually engaging content resonated with commuters, driving higher interaction rates across digital platforms and reinforcing the benefits of public transport in Queensland.
Brand Awareness
Social Media Conversations
Brand Engagement
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